Marketing Demand Generation Manager (Brazil)
Core
Own end-to-end demand-generation strategy and build the full-funnel engine to support Loadsmart's entry into the Latin American market.
Role type
Marketing Demand Generation Manager
Builds
Qualified sales pipeline and localized marketing assets for the LATAM logistics market
Domain
B2B SaaS / Logistics Technology
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B SaaS marketing strategy, full-funnel demand generation, SEO, Google Ads, paid social, events management, PR & media relations, content localization (English to Portuguese), competitive intelligence, market insight analysis
Technologies
Google Ads, Semrush, HubSpot, Salesforce, ZoomInfo, Claude, Canva, Photoshop
Responsibilities
Set and execute demand-generation strategy against pipeline targets; Build and manage the full-funnel demand-gen engine; Adapt and produce localized content (articles, decks, emails, web pages); Partner with sales to build go-to-market execution plans; Provide competitive intelligence and market insights; Reprioritize quickly based on business shifts
Seniority
Mid-Senior, hands-on IC
