Digital Data & Analytics Manager
Core
Manage APAC analytics operations for a global digital marketing firm, delivering insights that drive media investment decisions and business growth.
Role type
Senior IC Digital Data & Analytics Manager (Regional)
Builds
Executive dashboards, recurring reports, self-service analytics solutions, and measurement frameworks for media performance.
Domain
Digital Marketing / Media Analytics / APAC Region
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
SQL, Python, statistical testing, regression, forecasting, attribution, MMM interpretation, data modeling, ETL, stakeholder management, campaign trafficking, tagging, ad operations, media measurement
Preferred skills
Adobe Analytics, Google Marketing Platform, online and offline media data experience
Technologies
SQL, Python, Power BI, Tableau, Adobe Analytics, Google Marketing Platform
Responsibilities
Build trusted relationships with Adobe, APAC market teams, and global CoE stakeholders; Translate stakeholder needs into prioritized analytics deliverables; Identify and escalate data, delivery, or resourcing risks; Act as a regional analytics subject matter expert promoting consistent measurement standards; Connect media performance with business KPIs to identify optimization opportunities; Design analytical plans and measurement frameworks; Use SQL and Python to automate repeatable processes; Validate data quality and resolve discrepancies across platforms; Clarify metric definitions and calculation logic; Develop presentations and reports communicating insights and recommendations; Lead, inspire, and mentor the team.
Seniority
Senior, hands-on IC with team leadership