Head of Demand Generation
Core
Own the top of the funnel for Warp, an AI-native Employee Management Platform, by driving paid acquisition, website conversion, and lifecycle programs to generate qualified pipeline for sales.
Role type
Head of Demand Generation (B2B SaaS)
Builds
Paid acquisition channels, website conversion funnels, lifecycle/nurture programs, and demand generation infrastructure.
Domain
B2B SaaS, HR Tech, Fintech
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Demand generation strategy, paid acquisition management, website conversion optimization, lifecycle marketing, sales partnership, funnel analytics, scaling operations
Preferred skills
Marketing to founders/finance/ops buyers, Fintech/HR tech background, developer-adjacent experience
Responsibilities
Own pipeline creation as a number, run paid acquisition across channels, own website conversion and funnel experiments, build lifecycle and nurture programs, partner with sales and RevOps on attribution and handoff, build the demand gen function as spend scales
Seniority
Senior, hands-on IC
