Data Strategy Director
Core
Lead customer, CRM, and loyalty strategy development, translating data into actionable growth strategies for brands.
Role type
Senior IC data strategy director
Builds
Customer journeys, loyalty programs, measurement frameworks, and data-led narratives for senior stakeholders.
Domain
Marketing & Advertising
Deliverable
product features
Required skills
Customer strategy, CRM strategy, loyalty strategy, customer analytics, segmentation, lifecycle strategy, personalization, commercial acumen, experimentation design, stakeholder management
Preferred skills
Predictive modeling, customer lifetime value, propensity modeling, churn analysis, next-best-action frameworks, AI in customer intelligence
Technologies
Google Analytics 4, Power BI, Tableau, SQL, Customer Data Platforms, CRM ecosystems
Responsibilities
Lead customer, CRM, and loyalty strategy development; Translate data into strategic recommendations; Design measurement frameworks and experimentation programs; Guide audience segmentation and personalization; Connect insights across channels; Present data-led narratives to senior stakeholders; Mentor analysts.
Seniority
Senior, hands-on IC