Marketing Engineer, Brokerage Growth
Core
Build Shepherd's growth engine for brokers using paid media, account-based marketing, and agentic workflows to drive submissions in the commercial insurance market.
Role type
Senior growth marketing engineer (B2B)
Builds
Paid media campaigns, ABM programs, broker lifecycle journeys, outbound infrastructure, and AI-search entity infrastructure.
Domain
Commercial insurance / Insurtech / B2B SaaS
Deliverable
product features
Required skills
Paid media management, Account-based marketing (ABM), Marketing automation, Conversion rate optimization (CRO), AI-search optimization, Data analysis, Content creation, Experimentation design
Preferred skills
Insurtech experience, Fintech experience, AI-native company experience
Technologies
Cursor, Claude Code, Codex, MAP tools, Schema markup
Responsibilities
Run paid programs end-to-end with a focus on ABM campaigns, Design and implement broker lifecycle journeys and intelligent sequences, Build and iterate on landing pages and website flows for conversion, Implement structured data and entity infrastructure for AI search visibility, Select and wire marketing automation stack and build attribution dashboards, Produce performance creative assets like explainers and ad creative
Seniority
Senior, hands-on IC