Paid Media Specialist
Core
Develop and execute multi-channel paid media strategies (Search, Social, Programmatic) for a portfolio of brands, managing campaigns up to $500k/month and driving performance through data-led insights and AI tools.
Role type
Senior Paid Media Specialist (Client-facing)
Builds
High-performing paid media campaigns across Google Ads, Meta, YouTube, LinkedIn, TikTok, and Programmatic
Domain
Digital Marketing / Paid Media / E-commerce
Required skills
Multi-channel paid media strategy, Feed management, Campaign optimization, Data analysis, Client relationship management, A/B testing, AI tool integration, Budget management
Preferred skills
GA4, Shopify, eCommerce platforms, CMS tools, Data visualization, Agency experience
Technologies
Google Ads, Meta Ads, YouTube, LinkedIn, TikTok, Programmatic, Shopify, Klaviyo, GA4, IbisWorld, GWI
Responsibilities
Lead client meetings, pitches, and QBRs to translate data into actionable narratives; Develop bespoke multi-channel strategies aligned to business objectives; Build, manage, and optimize campaigns to hit performance targets; Design and run test-and-learn frameworks; Leverage first-party data tools to inform recommendations; Stay ahead of trends and bring channel innovations to clients.
Seniority
Mid-Senior, hands-on IC