Marketing Manager, Professional & Referral Growth
Core
Build integrated professional marketing programs to strengthen healthcare professional engagement and drive referral behavior for implantable hearing solutions in Australia and New Zealand.
Role type
Senior individual contributor marketing manager (B2B/Professional)
Builds
Integrated marketing campaigns, product portfolio activations, and referral growth programs
Domain
MedTech / Hearing solutions / Healthcare
Deliverable
product features
Required skills
B2B marketing strategy, cross-functional partnership, budget management, data-driven decision making, digital marketing, CRM, stakeholder influence
Preferred skills
Healthcare/MedTech experience, product launch planning, category development, global matrix organization experience
Technologies
CRM, digital marketing platforms
Responsibilities
Develop integrated professional marketing programs, partner with Sales to activate referral opportunities, lead ANZ product portfolio marketing, optimize activities using market insights, execute local launch planning and market activation
Seniority
Senior, hands-on IC