Performance Marketing Manager (m/f/d)
Core
Own efficient customer acquisition (prospecting, conversion, and retargeting) across paid channels to scale Yepoda's global performance engine.
Role type
Performance Marketing Manager (D2C Ecommerce)
Builds
Paid Search and Paid Social campaigns for a clean K-Beauty skincare brand
Domain
Beauty / Skincare / D2C Ecommerce
Required skills
Paid Search (Google Ads), Paid Social (Meta Ads, TikTok Ads), Budget Management, Product Feed Architecture, GA4 Analytics, Creative Briefing
Preferred skills
Feed management platforms (Channable), Web analytics (GA4, GTM), Additional channels (Pinterest, Amazon, Affiliate), Server-side tracking (CAPI)
Technologies
Google Ads, Meta Ads Manager, TikTok Ads Manager, Channable, GA4, GTM
Responsibilities
Plan and optimize campaigns across Paid Search and Paid Social; Manage platform account managers; Reallocate monthly performance budgets; Manage product feed architecture; Monitor account health and analyze user journeys; Collaborate with creative team on ad formats
Seniority
Mid-level, hands-on IC