Trade Marketing Manager
Core
Drive global trade marketing initiatives, create in-market campaigns, and build strategic partnerships to strengthen brand presence and achieve commercial objectives across diverse regions.
Role type
Trade Marketing Manager (Consumer Goods)
Builds
In-store and digital activations, promotions, product launches, global/regional trade shows, and strategic partnerships
Domain
Consumer Goods / International Trade Marketing
Deliverable
product features
Required skills
Trade marketing strategy, event planning & execution, partnership development, market research, competitive analysis, budget management
Preferred skills
Consumer goods or pet food industry experience, adaptability to dynamic international markets, cultural awareness, multilingual communication
Technologies
None stated
Responsibilities
Develop and implement comprehensive trade marketing plans for international markets; Coordinate cross-functional teams to deliver in-store and digital activations; Plan and execute global trade shows and brand showcases; Identify and build strategic partnerships with distributors and retailers; Conduct market research and competitive analysis; Manage trade marketing budgets and ROI analysis