Principal Creative Intelligence Analyst
Core
Lead creative performance analysis and testing for high-stakes client accounts, separating creative effect from media effect to drive optimization and strategy.
Role type
Principal Creative Intelligence Analyst (hands-on IC)
Builds
Creative performance frameworks, testing methodologies, dashboards, and learning records for paid media teams.
Domain
Digital Marketing / Performance Creative Analytics
Required skills
Creative performance analysis, hypothesis testing, statistical significance, creative asset evaluation, data storytelling, process design, client presentation, AI tool management, market benchmarking, cross-functional collaboration
Preferred skills
Agency environment experience, high-stakes client ownership, creative strategy background
Technologies
AI-enabled tools, dashboards, learning records, tagging systems
Responsibilities
Own creative performance reads and testing insights for Tier 1 accounts; assess creative nuances across formats and attributes success/failure to specific elements; design and refine team workflows and methodologies; produce reference-standard analysis and offer peer feedback; manage measurement and experimentation frameworks; translate insights into prioritized recommendations for media, strategy, and studio; lead client storytelling in reports and pitches; build and manage creative intelligence infrastructure; monitor industry benchmarks and competitor trends.
Seniority
Principal, hands-on IC
