VP, Growth
Core
Build systems and programs to drive durable, efficient growth across the customer lifecycle (acquisition, conversion, activation, retention, expansion) for a B2B SaaS platform serving physical operations.
Role type
VP of Growth (Strategy & Execution)
Builds
Growth operating model, experimentation programs, and cross-functional partnerships to scale customer outcomes.
Domain
B2B SaaS / Transportation & Logistics / Fleet Management
Required skills
Growth strategy, experimentation design, funnel analysis, growth economics, team leadership, cross-functional partnership, customer insight, stakeholder management, data-driven decision making
Preferred skills
Enterprise demand generation, product-led growth, lifecycle marketing, AI/automation application
Technologies
AI, automation tools, analytics platforms, CRM, marketing technology stack
Responsibilities
Set growth strategy and priorities; identify high-value opportunities across the funnel; build and lead a disciplined experimentation program; partner with Marketing, Product, Sales, and Customer Success to optimize the customer journey; establish growth measurement frameworks and operating cadence; evaluate growth investments using rigorous economics; build and develop a high-performing growth organization.
Seniority
Executive (VP level), hands-on strategic leadership