Audience Marketing Manager (Services and Distribution)
Core
Shape marketing strategy and execution for service-led, distribution-intensive, and distributed-workforce organizations by translating market research and customer insights into audience strategies, messaging, and sales-ready content.
Role type
Senior B2B Audience Marketing Manager
Builds
Audience strategies, compelling messaging, and sales-ready content
Domain
B2B SaaS / Human Capital Management (HCM)
Deliverable
product features
Required skills
B2B buyer journey mapping, account-based marketing, campaign activation, market research synthesis, CRM and marketing automation data analysis, vertical campaign development, thought leadership creation, sales enablement material development, executive communications, stakeholder collaboration
Preferred skills
Marketing to service-led/distribution-intensive organizations, workforce priorities knowledge (labor forecasting, scheduling, productivity), AI-assisted marketing workflows, content governance processes
Technologies
CRM, marketing automation, digital performance data
Responsibilities
Develop audience strategies and messaging that support measurable business outcomes; Translate complex workforce and operations topics into clear stories for business audiences; Partner with Sales, Field Marketing, Demand Generation, Product Marketing, Creative, Customer Marketing, and Analytics teams; Synthesize market research, customer insights, and performance data into clear recommendations; Create vertical campaigns, thought leadership, field and event content, and sales enablement materials; Represent the organization in internal presentations, customer discussions, webinars, and industry forums