Audience Marketing Manager (Retail)
Core
Lead audience and messaging strategy to connect UKG's workforce operating platform with retail leaders, translating retail challenges into measurable customer outcomes.
Role type
Senior IC industry marketing manager (retail)
Builds
Integrated go-to-market programs, content, and campaigns for retail organizations
Domain
B2B SaaS / Human Capital Management (HCM) / Retail
Deliverable
product features
Required skills
B2B audience strategy, messaging frameworks, ABM, content strategy, stakeholder management, project management, data-to-story translation
Preferred skills
Retail industry marketing experience, workforce management domain knowledge, AI-assisted workflows, CRM/marketing automation
Technologies
CRM, marketing automation, AI-assisted workflows
Responsibilities
Define priority retail segments, buyer roles, use cases, and customer journeys; Develop positioning and messaging connecting retail challenges to outcomes; Monitor retail trends and competitor narratives; Create audience activation briefs; Produce customer-focused content (thought leadership, campaigns, presentations); Partner with internal teams to activate customer stories; Translate insights into integrated programs across campaigns, ABM, and sales plays
Seniority
Senior, hands-on IC