Senior Principal Demand Generation - Expansion
Core
Own demand strategy and qualified pipeline for existing business, selling to sales, operations, and marketing leaders via integrated multi-channel campaigns.
Role type
Senior Principal Demand Generation Lead (B2B SaaS)
Builds
Integrated demand campaigns and qualified pipeline for existing accounts
Domain
B2B SaaS, Demand Generation, Account-Based Marketing
Required skills
B2B demand generation strategy, LinkedIn Ads expert, ABM execution, pipeline metrics & attribution, Salesforce/HubSpot/Marketo, commercial mindset, paid social optimization
Preferred skills
AI/ML interest for audience building, multi-market experience, SaaS background
Technologies
LinkedIn Ads, Salesforce, HubSpot, Marketo, Dreamdata
Responsibilities
Own demand plan and pipeline numbers; Set account strategy with R&G and RevOps; Lead demand creation across channels; Structure and optimize LinkedIn Ads campaigns; Build and execute ABM for strategic accounts; Market to customer base for feature adoption
Seniority
Senior, hands-on IC