CRM Manager m/f/d
Core
Design and execute multichannel customer communication strategies to present Flix products and offers across bus, train, airport shuttles, and marketplace segments.
Role type
CRM Manager
Builds
Multichannel customer communication campaigns and optimized product offers
Domain
Travel & Transportation
Deliverable
product features
Required skills
Customer behavior analysis, Multichannel communication strategy, Braze platform implementation, A/B testing and performance optimization, Stakeholder management, Creative content development
Preferred skills
CRM tool experience, Data interpretation for insights, Presentation skills
Technologies
Braze
Responsibilities
Analyze customer behavior to identify relevant products for target groups; Develop multichannel messages and creative approaches; Implement communication changes in Braze across email, push, in-app, and web; Analyze results and optimize campaigns; Collaborate with Brand, Marketplace, and Tech teams
