Web Strategy & Optimization Manager
Core
Own the strategy and roadmap for a commercial web estate in a B2B SaaS/FinTech environment, driving conversion, revenue, and visibility through experimentation and optimization.
Role type
Senior Manager, Web Strategy & Optimization
Builds
A commercial web platform serving B2B customers across the acquisition, onboarding, and engagement lifecycle.
Domain
B2B Technology / SaaS / FinTech
Required skills
Commercial web estate ownership, Conversion Rate Optimization (CRO), A/B testing, Search Engine Optimization (SEO), Generative Engine Optimization (GEO), User Experience (UX) research, Data analytics, Stakeholder influence, Strategic planning
Preferred skills
AI-driven search strategy, Self-serve growth, Cross-functional leadership
Technologies
Content Management Systems (CMS), Analytics tools, Personalization platforms, Testing frameworks
Responsibilities
Define web strategy tied to commercial outcomes; run a continuous experimentation program; optimize the full customer journey; manage search visibility (SEO/AEO/GEO); lead UX research and accessibility; own the web technology stack and vendor relationships; build a trusted measurement framework.
Seniority
Senior, hands-on IC