Senior Growth Marketing Manager (Pharma & HCP)
Core
Drive prescription growth and activate healthcare providers for pharma partners through strategic B2B marketing, co-branded campaigns, and account-based CRM initiatives.
Role type
Senior Growth Marketing Manager (B2B Pharma)
Builds
Go-to-market strategies and marketing campaigns for new pharma launches and existing partnerships
Domain
Healthcare / Pharmaceutical Marketing
Deliverable
product features
Required skills
B2B marketing strategy, Account-Based Marketing (ABM), CRM campaign management, Pharmaceutical industry knowledge, Client relationship management, Content strategy, Data-driven decision making, A/B testing, Salesforce/Marketing Cloud proficiency, Cross-functional collaboration
Preferred skills
Experience activating providers, Partnering with pharmaceutical manufacturers, Creative team management, Project management
Technologies
Salesforce, Salesforce Marketing Cloud
Responsibilities
Craft and execute strategic marketing plans for new pharma launches; Design, optimize, and measure data-driven marketing tactics to drive provider engagement; Act in a client-facing capacity managing relationships with Brand teams; Refine and scale go-to-market playbooks; Create content to educate Health Care Providers and pharma partners; Develop and iterate on strategic B2B marketing campaigns for lead generation
Seniority
Senior, hands-on IC