Partnerships Associate Principal
Core
Conduct market research, analyze student transportation trends and customer needs, and develop data-driven marketing strategies and proposals for Via Student Transit.
Role type
Associate Principal, Strategic Partnerships & Market Intelligence
Builds
Go-to-market recommendations, marketing materials, and RFP content for Via Student Transit
Domain
Transportation / Student Mobility / B2G (Government) Sales
Deliverable
product features
Required skills
Market research, stakeholder outreach, data analysis, RFP preparation, marketing strategy, Salesforce CRM
Preferred skills
None stated
Technologies
Salesforce CRM
Responsibilities
Conduct market research and analyze student transportation trends; Interview school district and nonprofit stakeholders to assess needs; Develop data-driven messaging and positioning strategies; Build targeted email outreach campaigns; Analyze solicitation requirements and prepare RFP content; Create marketing materials including webinars and blog posts.
Seniority
Associate Principal, strategic execution