Marketing Manager, B2B
Core
Lead end-to-end integrated B2B campaigns and dealer customer contact strategy for an automotive marketplace, bridging strategy and execution to bring SaaS products to market.
Role type
Senior B2B Marketing Manager (Product/Go-to-Market)
Builds
Customer-facing campaigns, communications, events, and dealer engagement programs for SaaS products and automotive marketplace services.
Domain
Automotive marketplace / SaaS / B2B
Deliverable
product features
Required skills
B2B campaign planning and execution, dealer contact strategy, cross-functional project management, agency management, commercial judgement, stakeholder management, data-driven performance optimization, people management.
Preferred skills
Experience in technology or SaaS environments, experience with sponsorships and industry forums.
Technologies
None explicitly stated
Responsibilities
Lead end-to-end integrated B2B campaigns from scoping to optimization; Partner with Product Marketing to launch SaaS products; Lead dealer customer contact strategy; Maintain oversight of dealer-facing touchpoints; Manage creative, media, and agency partners; Support sponsorships and trade shows; Use data to guide planning and improve performance; Manage junior team members and set priorities.
Seniority
Senior, hands-on IC with people management responsibilities
