Senior Copywriter, Performance Marketing
Core
Writing high-converting copy for Direct Mail and paid social ads to drive life insurance sign-ups.
Role type
Senior Performance Copywriter
Builds
Direct mail pieces (envelopes, letters, postcards) and paid social static/text-overlay ads
Domain
Life Insurance / Performance Marketing
Required skills
Direct response copywriting, headline and hook writing, offer construction, A/B testing, metrics analysis (CPA, ROAS), audience segmentation, compliance writing, AI tool fluency
Preferred skills
Experience in regulated industries (insurance, finance, healthcare)
Technologies
Meta, AI tools
Responsibilities
Concept and write Direct Mail copy from brief to delivery; Write headlines, body copy, and CTAs for paid social ads; Develop original angles and messaging territories; Write against test hypotheses and iterate based on results; Collaborate with designers and performance marketing teams; Partner with compliance and legal to ensure regulatory adherence
Seniority
Senior, hands-on IC