Channel and Category Development Manager, ESA
Core
Drive brand penetration and profitable sales volumes across assigned channels in East and Southern Africa by developing trade category plans and managing promotions.
Role type
Senior trade marketing and category development manager
Builds
Trade marketing plans, category strategies, and promotional campaigns for plant-based food brands
Domain
Fast-moving consumer goods (FMCG) / Plant-based food
Deliverable
product features
Required skills
Sales planning, trade marketing, market intelligence analysis, forecasting, cross-functional collaboration, data-driven strategy, commercial acumen
Preferred skills
Consumer behavior insight, innovation in food presentation, agility in market response
Technologies
Market intelligence tools, forecasting software
Responsibilities
Lead development of trade category plans for assigned channels; Build and align account-specific trade plans with category objectives; Prepare monthly rolling forecasts and promotion sell-out volumes; Collaborate with marketing on product launches and in-store activations; Manage trade and shopper promotions from proposal to evaluation
Seniority
Senior, hands-on IC
