Director, Audience Development & Digital Marketing (Parental leave 12 Months FTC)
Core
Lead audience development and digital marketing strategies to grow fanbases, drive engagement, and increase sales for new releases and catalogue titles across a client roster.
Role type
Senior Director, Audience Development & Digital Marketing
Builds
Scalable acquisition frameworks, campaign KPIs, best-practice guidance, and digital/real-world marketing activations.
Domain
Music industry, digital marketing, CRM, fan acquisition
Deliverable
product features
Required skills
Audience development, digital marketing, fan acquisition, growth marketing, CRM strategy, paid media management, analytics interpretation, project management, cross-functional leadership
Preferred skills
Photoshop, HTML, video editing, Google Suite, project management software
Responsibilities
Lead day-to-day development and execution of strategies to grow artists' first-party fan audiences via email & SMS; Serve as main point of contact for CRM and audience development in the UK office; Develop scalable acquisition frameworks & benchmarks; Define campaign KPIs and benchmarks across acquisition channels; Build case studies and best-practice guidance; Execute creative and innovative marketing campaigns; Deploy digital advertising campaigns across Meta, TikTok, Google, Snapchat, and Spotify; Foster fan community relationships; Identify challenges and provide solutions to keep release campaigns on track.
Seniority
Director, strategic leadership with hands-on execution