Marketing Analytics Manager
Core
Strategic analytics partner driving marketing decision-making, reporting, measurement, and data foundation for demand generation, field marketing, and go-to-market in a B2B SaaS environment.
Role type
Senior Marketing Analytics Manager
Builds
Marketing dashboards, reports, data warehouse foundations, and AI/automation workflows for marketing operations.
Domain
B2B SaaS Marketing & Data Analytics
Deliverable
dashboards & analysis
Required skills
Marketing analytics, SQL, Python, Salesforce, Marketing automation (Marketo/HubSpot), BI tools (HockeyStack/Domo/Tableau), Multi-touch attribution, API integrations, AI/LLM tooling
Preferred skills
Data warehousing (Snowflake), ETL/pipeline processes, Customer journey analytics (Adobe CJA), MCP familiarity
Technologies
HockeyStack, Salesforce, Domo, Adobe CJA, Tableau, Sigma, Marketo, HubSpot, Snowflake, MCP
Responsibilities
Develop and maintain marketing dashboards and reports; Report on top-of-funnel performance, lead acquisition, and conversion rates; Validate reporting and ensure data reconciliation across systems; Support multi-touch attribution models and pipeline measurement; Build automation and data-access workflows using APIs and AI; Deliver ad hoc analysis and strategic insights to stakeholders.
Seniority
Senior, hands-on IC