Senior Data Analyst – Paid Media
Core
Lead analytical partner for Paid Media team, building unified performance views and automated reporting to optimize budget, targeting, and creative across digital channels.
Role type
Senior IC data analyst (paid media)
Builds
Scalable data models, automated reporting, and attribution frameworks for campaign effectiveness.
Domain
Digital marketing / Paid media / Live entertainment
Deliverable
production ML models | dashboards & analysis
Required skills
SQL, Python, ETL/ELT pipelines, BI tools (DOMO, Looker Studio, Tableau), attribution modeling, statistical methods, ad tech landscape knowledge
Preferred skills
Salesforce Marketing Cloud Intelligence, e-commerce experience, media mix modeling (MMM)
Technologies
BigQuery, GA4, Google Tag Manager, Datorama, LiveRamp, server-server integrations
Responsibilities
Design scalable data models and automated reporting; manage data pipelines and ingestion; develop and maintain attribution models; collaborate on audience and targeting strategies; build reporting dashboards; enforce data hygiene and taxonomy.
Seniority
Senior, hands-on IC
