Senior Field Marketing Manager
Core
Build and lead field marketing motion for the Commercial segment, developing strategy, identifying high-potential markets/audiences, and creating integrated programs to generate new pipeline and accelerate opportunities.
Role type
Senior Field Marketing Manager (Commercial Segment)
Builds
Integrated field marketing programs (events, direct mail, digital, ABM) for the Commercial business segment
Domain
B2B SaaS / Fintech
Required skills
B2B field marketing strategy, pipeline generation, account-based marketing, campaign performance analysis, executive communication, project management, travel management
Preferred skills
Experience in underdeveloped segments, marketing to commercial/mid-market, finance/fintech audience knowledge, Salesforce proficiency, business case development
Technologies
Salesforce, marketing analytics platforms
Responsibilities
Own field marketing strategy, annual plan, budget, and pipeline goals; Partner with Commercial Sales leadership to set planning rhythm; Analyze data to identify high-potential audiences; Build integrated campaigns combining in-person, digital, and ABM tactics; Shape event strategy from regional programs to targeted dinners; Test new campaign ideas and document playbooks; Track results (pipeline, conversion, ROI) and present to senior leaders