Paid Media and Measurement Strategist, Influencer Marketing
Core
Turn creator content into high-performing paid media and prove its impact for top brands.
Role type
Senior IC paid media and measurement strategist (influencer marketing)
Builds
Paid social campaigns and measurement studies for major brands
Domain
Influencer marketing, paid social media, brand measurement
Required skills
paid media strategy, paid social campaign management, data analysis, client presentation, QA, team mentoring, ownership
Preferred skills
influencer content amplification, third-party measurement studies, new business pitches
Technologies
Meta, TikTok, Pinterest, YouTube, Snapchat, programmatic
Responsibilities
Translate business goals into paid social strategies, present recommendations and performance updates to clients, optimize campaigns using real-time data, design and analyze third-party measurement studies, build wrap reports with insights, partner with sales and product teams
Seniority
Mid-Senior, hands-on IC