Field Marketing Manager, UK & Nordics
Core
Build and own the marketing strategy and execution for the UK, Benelux & Nordics to increase awareness, drive engagement, generate leads, and support conversion rates for an Integrated Growth Management Platform.
Role type
Senior Field Marketing Manager (Regional)
Builds
Marketing strategy, demand generation, ABM, events, and locally relevant assets for enterprise B2B SaaS clients.
Domain
B2B SaaS / Marketing Technology / Customer Data Platforms
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B SaaS marketing, demand generation, field marketing, event management, team leadership, marketing automation, CRM tools, strategic planning, sales alignment
Preferred skills
Digital space knowledge, creative problem-solving, event planning, market trend analysis
Technologies
HubSpot, Marketo, Eloqua, Pardot, Salesforce
Responsibilities
Build and own the marketing strategy and execution for the UK, Benelux & Nordics; Manage all local marketing activities including demand generation, ABM, events, customer marketing, web, content, and PR; Own the event marketing programme calendars; Create locally relevant assets to support sales and campaigns; Work closely with sales to measure programme performance and lead quality; Identify emerging markets and market shifts; Present marketing, revenue, and realistic forecasts to the management team.
Seniority
Senior, hands-on IC with team leadership
