Senior Product Marketing Manager
Core
Shape messaging, positioning, and go-to-market strategy for a global mental health benefits platform to drive adoption and retention among employers and employees.
Role type
Senior Product Marketing Manager (Healthcare/Benefits)
Builds
Go-to-market plans, integrated marketing campaigns, sales enablement materials, and product narratives.
Domain
Mental health benefits / Employee benefits / SaaS
Deliverable
product features
Required skills
Product marketing strategy, go-to-market execution, messaging development, sales enablement, cross-functional leadership, competitive analysis, campaign management, AI tool usage
Preferred skills
Healthcare or employee benefits industry experience, strategic writing, stakeholder management
Technologies
AI tools for research and workflow acceleration
Responsibilities
Develop differentiated messaging and positioning based on market insight; lead go-to-market strategy for product launches and feature enhancements; partner with marketing teams to execute integrated campaigns; create sales enablement tools and competitive battlecards; act as a strategic partner to align product, sales, and leadership teams.
Seniority
Senior, hands-on IC