Product Marketing Specialist
Core
Develops product positioning, go-to-market strategies, and sales enablement tools to launch new video security and business intelligence products.
Role type
Product Marketing Specialist
Builds
Go-to-market strategies, positioning content, sales enablement assets
Domain
Cloud video security, business intelligence, loss prevention
Deliverable
product features
Required skills
Product marketing strategy, go-to-market planning, sales enablement, technical product translation, customer feedback synthesis, cross-functional collaboration, data-driven decision making
Preferred skills
Graphic design, AI tools usage, scalable impact mindset
Technologies
PowerPoint, InDesign, Photoshop
Responsibilities
Develop product positioning content and sales enablement tools; Formulate go-to-market strategies; Articulate product differentiation to internal and external audiences; Translate technical specifications into customer benefits; Collect and act on customer feedback; Drive internal consensus on launch assets; Communicate launch plans across the organization
Seniority
Mid-level, hands-on IC
