Director, Go-to-Market (GTM), WPP Open
Core
Lead go-to-market strategy, positioning, and market adoption for WPP Open's media planning, activation, and measurement capabilities.
Role type
Director, Product Marketing / Go-to-Market
Builds
WPP Open media solutions (media planning, activation, measurement)
Domain
AdTech / MarTech
Deliverable
product features
Required skills
go-to-market strategy, product positioning, storytelling, competitive analysis, sales enablement, market research, client-facing communication, product launch management
Preferred skills
AI-powered media solutions knowledge, enterprise advertiser experience, data privacy and governance understanding
Technologies
AdTech, MarTech, AI-powered media solutions
Responsibilities
Shape go-to-market strategy for WPP Open media products; Build product positioning, messaging, and competitive differentiation; Partner and lead product launches; Create thought leadership, pitch materials, and sales tools; Translate client needs into use cases and value propositions; Represent WPP Open in client conversations and industry events; Champion the voice of the customer to refine product vision.
