Sr. Data Analyst - User Acquisition (Remote)
Core
Senior Data Analyst partnering with the User Acquisition team to measure performance across mobile apps and web properties, optimizing spend via attribution, LTV modeling, and cohort analysis.
Role type
Senior IC data analyst (user acquisition)
Builds
Data pipelines, predictive LTV models, cohort curves, and dashboards for UA decision-making
Domain
Mobile app marketing and user acquisition
Deliverable
production ML models
Required skills
SQL, Python, mobile app marketing data analysis, MMP (AppsFlyer/Adjust/Singular/Branch), LTV/payback modeling, cohort analysis, incrementality testing, fraud detection
Preferred skills
Big Data tools (Redshift/Spark/Airflow), experiment design, predictive modeling, log analysis, AI, iOS SKAN familiarity
Technologies
SQL, Python, AppsFlyer, Adjust, Singular, Branch, Meta, Google, TikTok, AppLovin, Unity, Redshift, Spark, Airflow
Responsibilities
Design and maintain data pipelines for self-service analytics; Own UA performance measurement across paid channels; Build predictive LTV models and cohort curves; Reconcile data across MMPs and ad networks; Analyze web-to-app funnel performance; Design and read incrementality tests; Monitor traffic quality and flag anomalies; Partner on budget allocation and channel mix scenarios
Seniority
Senior, hands-on IC
