Senior Manager, Consumer Insights FEI - NA Family Care
Core
Lead front-end innovation and consumer insights for iconic Family Care brands (Kleenex, Cottonelle, Scott, Viva) to drive growth-minded decisions and breakthrough product experiences.
Role type
Senior Manager, Consumer Insights & Front-End Innovation
Builds
Innovative products and experiences for billions of consumers globally
Domain
FMCG / Consumer Packaged Goods / Family Care
Deliverable
product features
Required skills
Front-end innovation, behavioral science, primary market research, quantitative and qualitative research, design thinking, AI-based tools, strategic business analysis, segmentation, concept development, test and learn approaches
Preferred skills
Advanced degree, coaching others on AI adoption, integrating multi-source data
Technologies
AI-based tools
Responsibilities
Partner with cross-functional teams to identify business issues and research objectives; Develop learning plans to evaluate hypotheses; Synthesize data to establish facts and develop insights; Manage external research suppliers; Uncover insights to drive iterative innovation; Lead application of behavioral understanding to brand building.
Seniority
Senior, hands-on IC with team leadership
