Senior Associate Brand Manager
Core
Accountable for in-year business planning and marketing execution for the Scott® brand bath tissue portfolio in North America, driving growth and delivering financial objectives.
Role type
Senior Associate Brand Manager (CPG)
Builds
Marketing plans, brand equity, and marketplace position for iconic consumer brands.
Domain
Consumer Packaged Goods (CPG), Personal Care, Tissue
Deliverable
product features
Required skills
Brand management, consumer insights analysis, market share analysis, ROI analysis, cross-functional collaboration, business acumen, strategic planning, new product launch support, pricing strategy, distribution strategy.
Preferred skills
P&L management, MBA.
Technologies
Nielsen, Circana.
Responsibilities
Analyze consumer data and sales reports to track brand performance; create compelling brand stories and recommendations; identify consumer and shopper insights; execute annual business and marketing plans; work with cross-functional partners on distribution and merchandising strategies.
Seniority
Senior, hands-on IC