Growth Marketing Manager
Core
Define and execute go-to-market strategy for a new product-led growth motion targeting smaller and mid-sized ecommerce merchants, handling the full journey from discovery to expansion.
Role type
Growth Marketing Manager (Product-Led Growth)
Builds
Merchant acquisition, education, conversion, onboarding, and activation experiences for ecommerce platforms.
Domain
B2B SaaS, Ecommerce, Fintech, Payments, Fraud Prevention
Deliverable
product features
Required skills
Growth marketing, Product-led growth (PLG), Positioning and messaging, CMS management (WordPress), Marketing automation, Analytics and experimentation, AI tool proficiency, Visual asset creation, Process automation
Preferred skills
B2B SaaS, Ecommerce, Fintech, Payments, Shopify, PLG, SMB, Mid-market growth
Technologies
WordPress, Looker, HockeyStack, Mixpanel, GA4, Claude, LinkedIn
Responsibilities
Develop positioning and messaging for new merchant segments; Design campaigns, landing pages, email, and LinkedIn nurture programs; Build repeatable workflows and automation for merchant onboarding; Develop platform-specific strategies (Shopify, Magento, etc.); Analyze funnel metrics to identify friction and prioritize experiments; Partner cross-functionally with Product, Sales, and Customer Success.
Seniority
Mid-Senior, hands-on IC
