Brand Growth and Innovation Leader
Core
Lead brand building and innovation strategy for the Poise® perimenopause portfolio across North America, driving consumer insights, product development, and commercialization to deliver business growth.
Role type
Senior Brand Growth and Innovation Leader (Strategy & Innovation)
Builds
Innovation pipeline, product concepts, and strategic business plans for the Poise® brand
Domain
Consumer Packaged Goods (CPG), Personal Care, Perimenopause Health
Deliverable
product features
Required skills
Brand strategy, consumer insight identification, innovation strategy, P&L management, cross-functional leadership, agency management, product design, channel strategy, forecasting
Preferred skills
MBA or Masters in Marketing
Technologies
None stated
Responsibilities
Drive identification and prioritization of unmet consumer needs; Articulate insight-based innovation strategy; Lead delivery of transformational innovation pipeline; Collaborate on Strategic Business Plan development; Lead cross-functional teams for innovation pipeline; Drive business model innovation; Deliver business objectives including net sales and market share; Manage innovation budget and priorities; Present to North American Leadership Team
Seniority
Senior, hands-on IC with strategic leadership