Brand Growth and Innovation Leader
Core
Lead brand building and innovation strategy for the Poise® perimenopause portfolio across North America, driving consumer-centric growth and product development.
Role type
Senior Brand Growth and Innovation Leader (Strategy & Portfolio Management)
Builds
Innovation pipeline, product concepts, and strategic business plans for the Poise brand
Domain
Consumer Packaged Goods (CPG), Personal Care, Perimenopause Health
Deliverable
product features
Required skills
Brand strategy development, innovation pipeline management, P&L management, consumer insight identification, cross-functional leadership, agency partner management, matrix organization navigation
Preferred skills
MBA with Marketing concentration
Technologies
None stated
Responsibilities
Drive identification and fulfillment of unmet consumer needs; Articulate insight-based innovation strategy; Lead concept creation, product design, and channel strategy; Guide 3-5 year strategic business plans; Manage innovation budget and priorities; Present to North American Leadership Team
Seniority
Senior, hands-on IC with strategic oversight