Brand Growth and Innovation Leader
Core
Lead brand building and innovation strategy for the Kotex portfolio across North America, driving consumer insights, product development, and commercialization to deliver business growth.
Role type
Senior Brand Growth and Innovation Leader (Strategy & Portfolio Management)
Builds
Consumer-driven innovation pipeline, strategic business plans, and new product launches for feminine care brands.
Domain
Consumer Packaged Goods (CPG) / Feminine Care / Brand Strategy
Deliverable
product features
Required skills
Brand management, innovation strategy, consumer insight identification, P&L management, cross-functional leadership, agency management, product design and delivery, market dynamics analysis, segmentation, target development, concept creation, commercialization, budget management.
Preferred skills
MBA with Marketing concentration.
Technologies
None stated
Responsibilities
Drive identification and prioritization of unmet consumer needs; Articulate insight-based innovation strategy; Lead delivery of innovation pipeline including concept creation and product design; Collaborate on Strategic Business Plan development; Lead cross-functional teams for innovation and commercial news; Drive business model innovation; Deliver business objectives including net sales and market share; Manage innovation priorities and budget; Present to North American Leadership Team.
Seniority
Senior, hands-on IC with strategic oversight