Head of Marketing Performance (SVP)
Core
Define and execute product vision, strategy, and roadmap for marketing measurement, attribution, and reporting within the WPP Open platform, including MMM, MTA, and incrementality testing.
Role type
SVP, Product (Marketing Performance)
Builds
AI-enabled marketing performance solutions (MMM, MTA, incrementality testing, geo-experimentation) for WPP Open
Domain
Digital Marketing / Media Intelligence / Data Analytics
Deliverable
product features
Required skills
Product strategy & vision, Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), Incrementality testing, Geo-experimentation, AI/Agentic tooling integration, Budget management, Pricing strategy, Cross-functional leadership
Preferred skills
Experience with conversational data analytics, Full-stack product team leadership, Commercial acumen
Technologies
WPP Open platform, Agentic tooling, AI/ML frameworks for analytics
Responsibilities
Define end-to-end product vision and roadmap for marketing performance; Lead multi-disciplinary product teams (PMs, engineers, data scientists); Own operating and capital expenditure budgets; Collaborate with agency leadership and clients; Oversee product lifecycle from discovery to launch; Maintain expertise in advanced attribution models and experimentation design.
