Vice President, Digital Shelf
Core
Senior leader defining vision and strategy for commerce content and digital shelf practices across Amazon, Walmart, TikTok Shop, and other retailers to drive conversion and retail media efficiency.
Role type
Senior IC Vice President, Digital Shelf
Builds
Digital shelf content strategy, retail media creative strategy, catalog/PDP content, and audit methodologies for major retailers.
Domain
E-commerce, Retail Media, Digital Marketing
Deliverable
product features
Required skills
Digital shelf strategy, Retail media creative strategy, E-commerce content management, AI content integration, P&L ownership, Executive stakeholder management, Audit methodology design, Cross-functional leadership
Preferred skills
TikTok Shop expertise, AI tooling adoption, Thought leadership in commerce
Technologies
Amazon A+/Premium A+, Walmart Connect, TikTok Shop, Content analytics tools
Responsibilities
Define multi-year roadmap for digital shelf offerings, set standards for shelf content and creative performance, lead new business pursuits for commerce creative, build leadership bench for strategists and analysts, partner with platform partners on AI features, establish audit and measurement standards.
Seniority
Executive, hands-on IC