Senior Marketing Manager, Baby & Child Care IPC
Core
Lead regional marketing strategy and innovation for the Baby & Child Care category to drive top-line growth, market share, and brand equity.
Role type
Senior Marketing Manager (FMCG)
Builds
Regional marketing strategy, 3-year innovation pipeline, brand positioning, and commercial execution frameworks.
Domain
Fast-Moving Consumer Goods (FMCG), Baby & Child Care
Deliverable
product features
Required skills
FMCG marketing strategy, brand building, consumer insights, new product development, digital analytics, strategic thinking, cross-functional leadership
Preferred skills
Experience in China, Korea, Indonesia, or Australia markets
Technologies
Digital analytics tools
Responsibilities
Own regional marketing strategy and brand fundamentals; Elevate brand storytelling and creative content; Define innovation pipeline aligned with local consumer needs; Act as bridge between global and local marketing organizations; Ensure best-in-class commercial execution and activation programs.
Seniority
Senior, hands-on IC