Associate Director - Business Analyst (MarTech)
Core
Client-facing technology strategy partner supporting Mazda North America's enterprise Martech roadmap, connecting business goals to technology, data, platform, and governance decisions to drive measurable growth.
Role type
Associate Director, Martech Technology Strategy
Builds
Enterprise Martech roadmap, audience frameworks, taxonomy governance standards, and cross-agency orchestration plans for CDP, CRM, and personalization.
Domain
Automotive industry + Marketing Technology (Martech)
Deliverable
product features
Required skills
Technology strategy, Martech ecosystem knowledge, CDP strategy, audience segmentation, enterprise taxonomy governance, CRM strategy, journey orchestration, stakeholder leadership, measurement framework design, cross-functional program management
Preferred skills
Automotive industry experience, Mazda/MNAO operating model knowledge, Adobe certification