Commercial Market Manager
Core
Owns commercial performance and market expansion for the Mexico region, balancing growth, ROI, and service quality.
Role type
Commercial Market Manager
Builds
Market programs, campaigns, and business cases for the Mexico region
Domain
Travel industry, commercial strategy, and market analysis
Required skills
Demand pattern analysis, competitor benchmarking, budget forecasting, customer segmentation, executive communication, market intelligence, ROI/NOI analysis, campaign management
Preferred skills
Product discovery, willingness-to-pay analysis, strategic project management, cross-functional partnership building
Technologies
CRM, social media platforms, paid advertising channels, e-commerce platforms
Responsibilities
Monitor and analyze demand patterns and competitor behavior in Mexico; coordinate commercial activities including promotions and sales campaigns; build and govern campaign calendars; own country briefings for M&S channels; identify customer and ancillary product opportunities; monitor line/corridor revenue and yield performance; propose growth forecasts; collect e-commerce needs and build business cases; drive profitable market expansion and improve marketing ROAS.
Seniority
Mid-level, hands-on IC