Brand Manager, Brand Growth & Innovation - Depend
Core
Lead brand building and innovation strategy for the Depend® brand across North America, developing 3-5 year plans and launching major innovation programs.
Role type
Senior Brand Manager (Brand Growth & Innovation)
Builds
Depend® brand portfolio and new product innovations
Domain
Consumer Packaged Goods (CPG) / Personal Care / Incontinence
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Brand strategy development, New product development (NPD) leadership, Cross-functional team leadership, P&L management, Consumer insight synthesis, Go-to-market strategy, Matrix organization navigation, Design Thinking, Agile methodologies
Preferred skills
MBA with marketing concentration, Experience in B2B CPG companies
Technologies
None stated
Responsibilities
Develop innovation concepts grounded in consumer insight; Lead cross-functional teams through product launch stages; Drive 3-year brand portfolio strategy; Support go-to-market strategy development; Partner with global teams on scale innovation; Collaborate with finance on P&L and profit goals; Lead process improvements and workshops.
Seniority
Senior, hands-on IC