Customer Advocacy Marketing Manager
Core
Owns strategy and scaled production of customer proof-point content (case studies, quotes, testimonials, reviews) to drive pipeline and bookings.
Role type
Senior Customer Advocacy Marketing Manager
Builds
Customer case studies, testimonials, review platform profiles, and customer awards programs
Domain
B2B SaaS / Market Intelligence
Required skills
Customer marketing strategy, content roadmap planning, end-to-end content production, legal/compliance coordination, vendor management, CRM proficiency, event logistics
Preferred skills
Experience with Peerbound, Gong, Salesforce, G2, Gartner Peer Insights, TrustRadius
Technologies
Peerbound, Gong, Salesforce, G2, Gartner Peer Insights, TrustRadius
Responsibilities
Define annual case study and proof-point content roadmap aligned to revenue priorities; manage end-to-end creation and approval of customer content; own customer review generation programs and vendor relationships; manage customer logo usage compliance; execute customer awards program; coordinate on-site video filming at flagship events; report on content performance impact on pipeline and bookings.
Seniority
Senior, hands-on IC