Sr. Manager, HCP Marketing (Health Systems & Long-Term Care)
Core
Senior Manager driving HCP marketing strategy for Nuplazid across Health Systems and Long-Term Care channels, translating brand strategy into value and access resources for field teams.
Role type
Senior Manager, HCP Marketing (Health Systems & Long-Term Care)
Builds
Account-based tools, non-personal promotion (NPP) materials, field assets, and CRM campaigns for Health Systems (IDNs, COEs, hospitals) and LTC (SNFs, ALFs).
Domain
Pharmaceutical marketing, Neurology/Psychiatry, Health Systems, Long-Term Care
Deliverable
product features
Required skills
HCP marketing experience, account-based marketing, RWE/HEOR/HCRU data translation, agency management, compliance/MLR review process, brand management, healthcare marketing metrics
Preferred skills
Health Systems/LTC channel experience, launch/new-product commercialization, neurology/neuropsychiatry therapeutics knowledge
Technologies
CRM, EHR, digital assets
Responsibilities
Develop account-based resources for Health Systems Managers; Create LTC-specific visual aids and field tools; Lead CRM and NPP material execution; Manage agency partners and timelines; Define and monitor program success metrics
Seniority
Senior Manager, hands-on leadership
