Director Technology - Solutions Analyst (MarTech)
Core
Senior client-facing leader shaping Mazda North America's enterprise Martech roadmap, connecting business goals to technology, data, platform, and operating model decisions to drive growth.
Role type
Director, Martech Technology Strategy (Senior IC with strategic advisory)
Builds
Enterprise Martech roadmap, audience frameworks, taxonomy governance standards, and cross-platform activation strategies for Mazda.
Domain
Automotive industry + Marketing Technology (Martech)
Deliverable
product features
Required skills
Enterprise technology strategy, Martech ecosystem knowledge, CDP strategy, CRM strategy, audience segmentation, taxonomy governance, cross-functional leadership, executive stakeholder management, build/buy/partner decision-making
Preferred skills
Automotive industry experience, Mazda/MNAO operating model knowledge, Adobe certification, Claravine experience
Technologies
Adobe Experience Platform, Real-Time CDP, Adobe Journey Optimizer, Customer Journey Analytics, Adobe Experience Manager, Adobe Target, Salesforce Marketing Cloud, Claravine, Domo, TransUnion, WPP Open
Responsibilities
Own end-to-end Martech roadmap across CDP, CRM, personalization, content, and data engineering; Lead enterprise taxonomy program using Claravine; Define audience frameworks and segmentation logic; Set strategic direction for CRM and personalization; Coordinate cross-agency stakeholder alignment; Define measurement frameworks for business impact; Lead and develop Martech strategy resources.
Seniority
Director, strategic advisor & team leadership