Senior Product Marketing Manager
Core
Strategic Product Marketing Manager owning a product area, building GTM strategy from scratch, and driving adoption for a two-sided marketplace connecting independent retailers with global brands.
Role type
Senior Product Marketing Manager (GTM & Positioning)
Builds
End-to-end GTM strategies, positioning narratives, and customer education campaigns for a tech wholesale platform.
Domain
B2B SaaS / Two-sided Marketplace / Retail Technology
Deliverable
product features
Required skills
GTM strategy, positioning and messaging, customer research, cross-functional enablement, data-driven decision making, campaign management, ambiguity navigation, AI tool adoption
Preferred skills
Two-sided marketplace experience, independent retailer domain knowledge, STEM/consulting/finance background, high-growth environment experience
Technologies
AI tools
Responsibilities
Develop deep customer understanding and translate into clear positioning; Build and own end-to-end GTM strategy from positioning through launch; Execute multi-channel customer education to drive behavior change; Coordinate cross-functional enablement across Revenue, CX, and Lifecycle teams; Act as a thought partner to Product and Design to shape roadmaps; Conduct customer research and ground strategic decisions in feedback.
Seniority
Senior, hands-on IC
