Growth Specialist: Social, Programmatic & Creative
Core
Operate and grow Paid Social and Programmatic campaigns to connect global customers to culture through passions.
Role type
Growth Specialist (Paid Media & Programmatic)
Builds
Paid media campaigns across Meta, TikTok, and programmatic channels
Domain
E-commerce / Sneakers & Collectibles
Required skills
Paid media execution, campaign optimization, performance analysis, experimentation design, creative testing, incrementality measurement, data interpretation, cross-channel strategy, platform hygiene
Preferred skills
TikTok Ads, programmatic advertising, creative strategy, emerging platform research
Technologies
Meta Ads Manager, TikTok Ads, programmatic platforms
Responsibilities
Build, launch and optimize campaigns across Meta, TikTok, programmatic and other emerging platforms; Own day-to-day campaign management including budgets, audiences, bidding, placements, creative rotation and QA; Monitor performance and proactively identify opportunities, anomalies and areas requiring deeper investigation; Execute structured experiments across audiences, objectives, bidding strategies, placements, creative and campaign architecture; Support creative testing by tracking performance across concepts, hooks, formats, creators and products; Develop recurring performance analyses that identify what happened, why it happened and what we should do next; Support incrementality and measurement experiments in partnership with Growth and BI; Research new platform capabilities, media opportunities and industry developments and recommend areas for experimentation.
Seniority
Mid-level, hands-on IC