Planning Director
Core
Lead end-to-end media planning and strategy for a diverse portfolio spanning entertainment, streaming, ecommerce, optical retail, and healthcare.
Role type
Senior IC Planning Director
Builds
Connected, measurable media solutions and brand growth strategies
Domain
Marketing / Media Planning
Deliverable
product features
Required skills
End-to-end media planning, channel strategy (paid/owned/earned), measurement framework development, client leadership, team coaching, omnichannel activation
Preferred skills
Marketing mix modelling, digital planning, analytics, strategy
Technologies
Marcel (AI Platform), Marcel Classes (Learning Platform)
Responsibilities
Lead communications and channel planning across paid, owned, and earned media; Translate client briefs into compelling media strategies; Develop measurement frameworks for investment decisions; Build trusted senior client and media relationships; Coach and inspire Planning Managers and Executives; Identify opportunities for innovation and award-worthy work
Seniority
Senior, hands-on IC with mentorship responsibilities