Marketing Content Writer
Core
Create high-impact B2B marketing content (email, ads, web, print) to drive demand generation and support sales for a manufacturing solutions provider.
Role type
Senior Marketing Content Writer (B2B)
Builds
Full-funnel marketing content, thought leadership articles, customer case studies, ad copy, and landing pages.
Domain
Manufacturing / Industrial Components / B2B Marketing
Deliverable
product features
Required skills
B2B writing for technical audiences, SEO optimization, direct response copywriting, content strategy, project management, technical editing
Preferred skills
AI content generation proficiency, persona development, video copywriting, social media collaboration
Technologies
CMS, SEO tools, AI writing assistants
Responsibilities
Write content for print, web, email, advertising, and presentations; Research and write thought leadership articles for external publications; Develop customer case studies; Review and edit technical content; Create ad copy and landing pages; Collaborate with designers and analysts to improve content performance.
Seniority
Mid-Senior, hands-on IC
