Director of Demand Generation
Core
Oversee demand generation strategy and acquisition engine to convert prospects into high-value customers for a manufacturing solutions provider.
Role type
Director of Demand Generation (Growth Marketing)
Builds
Multi-channel acquisition programs, lead generation lifecycle, and content assets for organic and paid channels.
Domain
Manufacturing / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Lead generation strategy, multi-channel acquisition, budget management, funnel analysis, sales alignment, vendor management, creative asset development, data-driven experimentation, ROI measurement, cross-functional leadership
Preferred skills
Experience in fast-moving/high-growth environments, ability to operate in ambiguity, ICP and buying persona tailoring
Technologies
None explicitly stated
Responsibilities
Own lead generation and nurturing strategies from first touch to purchase; Build and optimize multi-channel acquisition programs; Manage and forecast acquisition budgets with ROI framework; Partner with sales to maintain MQL quality and pipeline targets; Track KPIs (MQLs, signups, new accounts, revenue) and optimize conversion rates; Oversee creation of ads, landing pages, and content; Manage relationships with agencies and vendors
Seniority
Director, strategic leadership with hands-on execution
